Reporting
Experience the transparency of reporting with House of Psalm—delivering clear, data-driven insights that illuminate your progress, demystifying SEO and driving your digital growth.
SEO strategy is the comprehensive approach taken to optimise your website to improve visibility, rankings, traffic and conversions.
Every SEO strategy we formulate uses a series of techniques, tactics and best practises that help to enhance website relevance and authority in the eyes of search engines.
While all of our SEO strategies are based on these principles, they are all entirely unique and tailored specifically to the client. Our SEO strategies are guided by your unique goals, target audience, business objectives and industry landscape.
Effective SEO strategies will include keyword research, technical SEO, content development, link building, monitoring, and reporting.
We’ve curated a team of people who are masters of these fields. When we bring each of these departments together, SERP-shattering strategies are born.
Why Do We Need SEO Reporting?
Simply put, without a clear and targeted SEO strategy, your website will not rank number one on search engine results pages.
SEO is crucial for driving organic website traffic, improving visibility, targeting the right audience, enhancing the user experience, and establishing trust and authority for your business.
A comprehensive SEO strategy ultimately helps your website achieve higher rankings, which leads to increased exposure, customer engagement, and business growth.
How Does House Of Psalm Do SEO Reporting?
Our unique approach to SEO reporting features consistent and transparent fortnightly updates to keep our clients informed about their progress.
We leverage SEO Monitor, a top-tier reporting system that helps create clear SEO milestones and forecasts estimated revenue from our efforts.
This combination of regular communication and insightful reporting ensures you’re always in the loop, understanding the real value of our work.
So how does our reporting work?
- Reporting Setup: Upon your onboarding, our expert Account Managers will set up all necessary tracking systems and sprint boards.
- Data Collection: Our Account Managers will collect data from all departments every 2 weeks and use it to compile the monthly reports.
- Sprint Updates: At the end of each sprint cycle, our Account Managers will compile the list of tasks that were implemented for that sprint, and email it through, to make sure our priorities always align.
- Monthly Reporting: Our Account Managers will generate and send monthly reports by email on the first day of the month.
- WIP Meetings: During the first week of the month, Account Managers conduct monthly WIP meetings with you to run over your report and address any wins, updates, requests or concerns.
- Review & New Sprint: Every 2 weeks, the Account Managers will review the reporting work and progress within the current sprint. They will then address any issues, conduct retrospectives, and use the backlog to plan the next sprint cycle.
What Services Does SEO Reporting Include?
SEO forecasting
We use data analysis, market trends, and industry insights to forecast the potential outcomes of your SEO efforts. By projecting SEO performance, we help you set realistic goals, allocate resources effectively, and make data-driven decisions to boost your SEO impact.
Keyword Ranking Reports
We provide regular reports on your keyword rankings, tracking progress and changes over time. These reports help you measure the effectiveness of your SEO strategies, identify areas for improvement, and adjust your approach for optimised search engine rankings.
Traffic Reports
Our detailed traffic reports provide insights into your website’s organic traffic, referral sources, user behaviour, and engagement metrics. Understanding these traffic patterns enables you to make informed decisions and adjust your SEO strategies to drive targeted traffic and conversions.
Conversion Reports
We analyse and report on your website’s conversion metrics, such as leads, sales, and other desired actions. These reports help you measure the effectiveness of your SEO efforts and identify opportunities for conversion rate optimisation.
Performance Reports
We conduct regular meetings to discuss your SEO results, review key metrics, and provide insights into the progress of your SEO campaigns. These meetings serve as a platform to address any queries or concerns, discuss strategy adjustments, and align with your business goals.
Digital Analytics Audit
Our Digital Analytics Audit optimises your data-driven decisions. We examine your tracking codes and reports, ensuring utmost accuracy and comprehensiveness. This audit instills confidence in your data, leading to informed decisions that propel your business forward and enable strategic planning.