Development
Simply put, SEO development is what keeps your site running seamlessly. This, in turn, improves your search visibility. Increased visibility means more site visitors and conversions for you.
SEO development, sometimes referred to as technical SEO, is an in-depth process that involves fine-tuning a website’s technical infrastructure to elevate its visibility and rankings on search engine results pages (SERPs).
It’s an intricate task that requires deep understanding of how search engines work, how they read and interpret website data, and how they determine the relevance and quality of a website in response to a user’s search query.
To put it simply, SEO Development is what keeps your website afloat amidst the sea of online competition. It deals with elements such as site speed, mobile-friendliness, indexing, crawlability, site architecture, structured data, and security, among others.
Why Do We Need SEO Development?
Technical SEO development, the bread and butter of SEO, is paramount to a website’s success.
It keeps a site running seamlessly, crucial for any business aiming to establish a robust online presence.
Why is this so important? Because a smoothly running site directly enhances your search visibility.
Improved visibility and functionality mean your website is more likely to be seen by potential customers. As visibility increases, so does site traffic.
How Does House Of Psalm Do SEO Development?
Our technical SEO team aims to fix all high-priority onsite issues identified in our audit within a maximum of 3 months. Onsite SEO issues are notorious for blocking sites from ranking, so repairing them is the fastest way to increase your rankings at the beginning of any SEO campaign.
However, every website has a different starting point. Whether it’s issues in Website Audit, Site Architecture Analysis, Mobile Optimisation, Page Speed Optimisation, XML Sitemap and Robots.txt configurations, Structured Data & Schema Markup, HTTPS and SSL protocols, addressing Duplicate Content, implementing Hreflang Tags for diverse audiences, tackling Crawl Errors & 404 Pages, refining Internal Linking, or optimising for Core Web Vitals, our SEO team will take the time to determine the most pressing concerns on your site and identify priorities from there onwards.
The quantity and complexity of the issues will dictate how long it takes for our team to neutralise them. Once your site’s issues are fixed, we will undergo a competitor analysis to identify further optimisation opportunities.
When your onsite SEO is completely optimised, we shift our focus to aggressive content growth to rank for new keywords.
What Services Does SEO Development Include?
Technical SEO Audit
Our expert team conducts an in-depth Technical SEO Audit of your website, assessing the site structure, indexing, crawlability, and any technical issues. The outcome? A robust roadmap to enhance your website’s performance, improve visibility, and uplift search engine rankings.
Schema Markup Implementation
With our Schema Markup Implementation, we augment how search engines understand and display your content. By applying structured data like rich snippets and schema tags, we enhance your website’s visibility, enrich the appearance of search results, and boost overall SEO performance.
Page Speed Optimisation
Our Page Speed Optimisation service ensures your website delivers a fast, seamless user experience. By analysing and addressing factors affecting load times, we implement performance enhancements and caching techniques to amplify website performance, user satisfaction, and search engine rankings.
Mobile SEO Optimisation
Mobile SEO Optimisation ensures your website is easily accessible and user-friendly across various screen sizes and resolutions. We leverage responsive design, mobile-friendly layouts, and optimised content, improving your website’s mobile usability, search engine rankings, and user engagement.
HTTPS Implementation
HTTPS Implementation ensures your website provides a secure browsing experience, fostering user trust. It improves your search engine rankings and assures compliance with modern web security standards.
Sitemap Creation
Through Sitemap Creation, we provide search engines with a detailed map of your website, enhancing its indexing efficiency and boosting its visibility in search engine results.
Robots.txt File Optimisation
Robots.txt File Optimisation allows us to instruct search engine crawlers effectively, focusing on your most relevant content. This service improves crawl efficiency and enhances your website’s visibility.
URL Structure Optimisation
With our URL Structure Optimisation, your website’s URLs become user-friendly, descriptive, and rich in keywords. This service improves the readability and relevance of your URLs, thus enhancing user experiences, search engine indexing, and organic search visibility.
301 Redirect Mapping
Our 301 Redirect Mapping is crucial during website migration or restructuring, directing users and search engines to the correct pages. This preserves your website’s SEO value and user experiences during transitions, maintaining search engine rankings.
Website Migrations
We ensure a seamless migration of your website to a new domain or hosting platform. Our Website Migrations service ensures that SEO elements, content, and functionality are maintained, reducing any negative impact on your search engine rankings.
Canonical Tag Implementation
Canonical Tag Implementation helps address duplicate content issues and consolidate similar pages. This service helps search engines identify your preferred content, avoiding potential penalties and ensuring content uniqueness.
Duplicate Content & Cannibalisation Analysis
Our thorough analysis identifies duplicate content issues and keyword cannibalisation. We offer strategic recommendations and content adjustments, improving content relevance, search engine visibility, and user experiences.
International SEO
If you’re targeting international markets, our International SEO service optimises your website to rank in different countries and languages. We implement hreflang tags, localised content strategies, and international SEO best practices, expanding your global reach and driving conversions.
Local SEO Optimisation
For local businesses, we offer Local SEO Optimisation. This service enhances your visibility within your target location, attracting local customers by implementing strategies like Google My Business optimisation, localised content creation, and citation building.
Core Web Vitals Optimisation
Our Core Web Vitals Optimisation focuses on metrics like loading speed, interactivity, and visual stability. This service improves your website’s performance, user engagement, search engine
Structured Data Implementation
We’ll implement structured data markup on your website, utilising schema.org vocabulary to provide search engines with additional context about your content. By enhancing search result appearance with rich snippets, we’ll increase click-through rates and improve your website’s visibility in search engine results.
Penalty Recovery Services
If your website has been penalised by search engines, we’ll provide penalty recovery services to identify the causes, rectify the issues, and regain your website’s search engine rankings. Our experts will analyse penalties, develop recovery strategies, and implement corrective measures to restore your website’s visibility.
Javascript SEO
If your website utilises JavaScript extensively, we’ll optimise it for search engine crawlability and indexing. Our experts will implement techniques such as dynamic rendering and server-side rendering to ensure that search engines can effectively access and understand your JavaScript-powered content.
Content Delivery Network (CDN) Setup
We’ll set up a Content Delivery Network (CDN) for your website, distributing content across multiple servers worldwide. This setup improves page load times, enhances user experiences, and increases your website’s availability and performance, resulting in improved search engine rankings and user satisfaction.
API Integrations
If you have specific API integrations or requirements for your SEO strategy, we’ll seamlessly integrate them into your website’s architecture. Whether it’s search engine data, analytics, or third-party tools, we’ll ensure smooth data flow and optimal utilisation of APIs to enhance your SEO performance and insights.
SEO Reporting and Analytics
We’ll provide detailed SEO reports and analytics, offering insights into your website’s performance, keyword rankings, organic traffic, user behaviour, and more. Our comprehensive reporting will enable data-driven decision-making, allowing you to measure the effectiveness of your SEO strategies and track progress over time.
Google Algorithm Consulting
We’ll keep you informed about major Google algorithm updates that could impact your website’s search engine rankings and visibility. Our team will monitor industry news and provide timely notifications, ensuring that you stay ahead of algorithmic changes and make informed adjustments to your SEO strategies.
Priority SEO Support
Priority SEO Support provides swift resolution of urgent SEO matters, such as mitigating unexpected ranking drops, addressing site speed issues, or resolving crucial technical SEO challenges. Our service ensures prompt, professional action to maintain your website’s optimal search engine performance.