Written For | Floraly
This Floraly article explores the symbolism and history of roses across cultures, detailing their various meanings. The piece is a case study of how SEO elements and creative copywriting should complement one another. It engages, informs and captivates the reader while also appeasing search engine algorithms.
The Brief
This blog intends to inform and entertain readers curious to learn about rose symbolism, colours and meanings. It also aims to strategically, creatively and subtly showcase Floraly’s unique ‘bud to bloom’ flower delivery service.
The Strategy
We aimed to rank position one for the keyword ‘rose symbolism’ and other relevant keywords. When writing this blog, ensuring the copy was in equal measures search-engine friendly and useful to searchers was essential. We utilised best-practice SEO and creative copywriting techniques to make this happen.