Written For | Dress For A Night
Dress for a Night required a competitive and optimised homepage that would immediately engage readers and encourage them to shop. When writing the homepage, we focused on Dress for a Night’s unique and enticing offerings, including their ‘Try On via Post’ service, personal stylist consultations and vast size range.
The Brief
A homepage is a website’s most important page. It’s typically the first page users will visit, and it’s also the first page Google looks at when determining the purpose and authority of your site. We were tasked with optimising Dress for a Night’s homepage to boost rankings and website traffic.
The Strategy
We aimed to target the keyword ‘dress hire’ and other relevant secondary keywords. We collaborated with the Dress for a Night team to determine the layout and design of the homepage. We then used our comprehensive keyword research and competitor analysis to inform our content choices.