Content
Experience the synergy of creativity and data with House of Psalm—where we sculpt unique, data-driven content that speaks to your audience, catapults your website to the pinnacle of search rankings, and triggers exponential business growth.
All websites contain copy, but not all website copy is made equal.
SEO-optimised content is content that’s expertly written to improve a website’s visibility and rankings on SERPs (search engine results pages).
Content is considered SEO-optimised when it is: informed by user intent and contains relevant keywords, meta elements, and appropriate internal and external links.
SEO-optimised content will rank higher in search results than non-optimised content and, in turn, increase organic search traffic to your website and drive conversions.
In other words, SEO content helps you improve your online visibility and reach your target audience more effectively.
In a rapidly-changing world, we’re committed to staying ahead of the pack. We are constantly expanding our offerings to reflect this evolving landscape and ensure we’re presenting our clients with the most effective strategies.
Why Do We Need SEO Content?
A website can’t succeed without great content.
But what’s the point of writing content if no one sees it?
That’s where we come in.
We write SEO-optimised content for your website to help you build domain authority and achieve higher Google rankings.
With higher Google rankings come thousands of new site visitors each month and, in turn, more conversions.
How Does House Of Psalm Do SEO Content?
So, how do we write SEO-optimised content?
Any SEO expert will tell you there’s an art to writing rankable content that is also engaging and digestible. This is where our SEO content writers truly shine.
Not only are our writers highly skilled and experienced in producing SEO-optimised content that ranks and increases site traffic, but they’re also creative experts.
We infuse creativity and imagination into each of our content pieces, all while ensuring your brand’s tone of voice remains a priority.
Our process for producing content occurs in seven stages.
- Research: Our dedicated team conducts thorough keyword, trends, and topics research to understand the current landscape and determine the best direction for your content.
- Brief Creation: Based on the research, a comprehensive content brief is generated. This provides a clear framework for the upcoming content piece, outlining goals, objectives, and key areas of focus.
- Content Drafting: Our skilled writers craft the content, ensuring it aligns with the established brief and meets our high standards of quality and relevance.
- Content Editing: Before anything goes further, the drafted content undergoes rigorous editing, refining any nuances and ensuring the message is both compelling and accurate.
- Client Review: The content is then forwarded to you for review. Your feedback is invaluable to us, and we encourage active collaboration to ensure the content resonates with your brand’s voice and vision.
- Media Sourcing: Alongside the copy, we source relevant media, be it images, videos, or infographics, that will complement and enhance the content’s message.
- Publishing: Once everything is approved and polished, the content is published on the website, ready to engage and inform your audience.
If you already have an in-house writing and content team, but they don’t specialise in SEO, we have a collaborative system in place for SEO support.
What Services Does SEO Content Include?
On-Page SEO Content Audit
Turbocharge your website visibility with our On-Page SEO Content Audit. We conduct an in-depth analysis, pinpoint enhancement areas, and provide actionable strategies to maximise relevance. Experience improved website ranking and increased organic traffic as we fine-tune your content to meet search engine standards.
Content Research
Stay ahead of the competition with our Content Research service. Our experts delve into your industry, uncovering trends and consumer behaviour to inform our top-notch SEO strategies. Gain a competitive edge with a deep understanding of your market, empowering your content to resonate deeply with your audience and achieve business objectives.
EEAT Content Research
Unlock the power of personalised SEO strategy with our EEAT Content Research. By understanding the intricate dynamics of your industry, we discover untapped opportunities, analyse market complexities, and tailor SEO strategies to align with your specific needs. Experience an SEO approach that understands your industry’s unique challenges and works to your advantage.
Content Strategy & Planning
Collaborate with our content strategists to develop a content plan that aligns with your business goals. We’ll define target audiences, establish content themes, and devise a roadmap to consistently deliver engaging, optimised content. Boost audience engagement and drive your business forward with a robust content strategy.
Creative Keyword Research
Revolutionise your SEO with our Creative Keyword Research. Our unique approach goes beyond traditional SEO practices, unearthing innovative keywords that align with your branding and message while resonating with your target audience.
Blog Article Briefing
Ensure the production of engaging, SEO-friendly blog articles with our concise briefs. We outline desired topics, objectives, and target audiences, serving as robust guidelines for our content creators.
Web Copy Briefing
Develop compelling and persuasive web copy with our expert briefs. By outlining key messages, tone, and style requirements, we craft content that resonates with your audience and drives conversions.
Media Sourcing
Enhance your website’s visual appeal with our Media Sourcing service. We source relevant, high-quality images and videos that align with your brand and support your content and overall SEO strategy.
Articles
Capture your audience’s attention with our content articles. Our writers craft authoritative, engaging content that integrates well-researched information, strategic keywords, and strong calls-to-action.
Article Optimisation
Boost your website’s visibility and organic rankings with our Article Optimisation service. By refining meta tags, headers, and content structure, we improve search engine visibility and enhance user experience.
Web Copy
Create an impactful online presence with our content Web Copy. Our writers craft captivating copy that communicates your brand’s message effectively, engaging visitors, and driving conversions.
Web Copy Optimisation
Enhance your website’s performance with our Web Copy Optimisation. We refine meta tags, headers, and content structure to improve search engine visibility, increase organic rankings, and boost user experience.
Editing
Deliver a professional and compelling message with our Editing service. Our skilled editors ensure grammatical accuracy, coherence, and clarity, polishing your content to perfection.
Publishing
Save time and effort with our Publishing service. We handle the publishing process, ensuring your content is optimised for search engines, visually appealing, and aligned with your brand guidelines.
Social Media Content Distribution Audit
Amplify your SEO with our Social Media Content Distribution Audit. We evaluate your social platforms’ distribution strategy, optimising your content’s reach and relevance to enhance social signals, a key factor in Google’s ranking algorithm.
Social Media Content Planning
Boost your brand’s social media presence with our Content Planning service. We develop a strategic posting schedule, considering audience engagement, relevant topics, and timely promotions to drive traffic to your website.
Social Media Creative
Make your brand stand out with our Social Media Creative service. Our team curates engaging content that aligns with SEO, amplifying brand visibility and bolstering search engine rankings.
Social Media Content Distribution
Widen your reach with our Social Content Distribution service. We strategically deliver your content across various social platforms, enhancing brand visibility and driving website traffic.
Metadata Copy
Enhance your website’s visibility with our Metadata Copy service. We create concise, persuasive meta titles and descriptions, improving your website’s relevance and click-through rates in search engine results.
Client Personalised Content Guidelines
Maintain a cohesive brand image with our Personalised Content Guidelines. We develop guidelines tailored to your brand, streamlining content creation processes and ensuring consistency across all platforms.
Content Analytics
Refine your content strategy with our Content Analytics service. By analysing key metrics such as engagement, conversions, and audience behaviour, we gain valuable insights to drive better results.
Content Creative Workshop
Foster creativity and innovation with our Content Creative Workshop. We collaborate with your team to generate creative content ideas, helping you stay ahead in the evolving digital landscape.